In Hollywood, it used to be that launching a tequila brand was the ultimate celebrity flex. But in 2024, the biggest A-listers aren’t just slapping their name on booze anymore—they’re diving headfirst into the cannabis industry. From rappers and athletes to actors and even former politicians, everyone with a bit of star power seems to be launching their own weed brand. But why? Is it passion, profit, or just another way to stay relevant?
The Green Rush Goes Hollywood
With the cannabis industry projected to hit $50 billion by 2030, celebrities see it as more than just a way to support the culture—they see a business goldmine. Legalization is spreading, and the stigma is disappearing faster than a joint at Snoop Dogg’s house. Speaking of which…
Snoop Dogg, the OG cannabis entrepreneur, has been in the game for years with his brand, Leafs by Snoop. But now, the rap legend is being joined by a who’s who of Hollywood and sports. Seth Rogen, a man who probably has THC in his bloodstream at all times, co-founded Houseplant, a premium cannabis brand that screams class while still catering to the stoner crowd.
And it’s not just rappers and comedians—athletes are cashing in too. NBA legend Allen Iverson teamed up with Al Harrington’s Viola Brands to create his own line of weed, proving that even the toughest competitors like to relax off the court. Meanwhile, Odell Beckham Jr., fresh off his Miami Dolphins signing, is eyeing a stake in the cannabis game. Maybe those hands aren’t just good for catching footballs—maybe they’re also rolling some of the best blunts in the league.
Celebrity Weed: Cash Grab or Culture Shift?
Let’s be real—some celebs are genuinely passionate about cannabis. Seth Rogen and Snoop? No question. But others seem to be hopping on the bandwagon because it’s the next hot thing. When Gwyneth Paltrow, the queen of Goop, started advocating for cannabis wellness, you knew the industry had officially hit the mainstream.
Even politicians are trying to get a piece of the action. Former Republican Speaker of the House John Boehner, who once opposed legalization, did a 180-degree turn and now sits on the board of a major cannabis investment group. Who knew that weed could be so bipartisan?
And then there’s Carmelo Anthony, whose new brand STAYME70 is making waves in the market. With a focus on wellness, social equity, and high-quality products, Melo is positioning himself as more than just another name on a package—he’s trying to redefine cannabis for athletes and professionals alike.
What’s Next?
As cannabis continues to shed its “stoner stigma” and become a luxury product, expect even more celebrities to jump in. We’re talking premium, boutique strains, high-end edibles, and even THC-infused skincare. Could we see a LeBron James cannabis line? A Taylor Swift-themed edible? The possibilities are endless.
One thing’s for sure—celebrities aren’t just smoking anymore. They’re selling, branding, and profiting in ways we’ve never seen before. The question is: Are these brands delivering the quality cannabis consumers want, or are they just cashing in on a trendy industry?
Either way, one thing is certain: the celebrity weed rush is here, and it’s only getting bigger. So next time you light up, don’t be surprised if your favorite star is behind the bud.